LOG CABIN pop up

GELATO FIASCO

A six week long pop-up shop launching the American ice cream brand in the Australian market. Tasked with the creative challenge of introducing this delicious flavour forward brand to consumers during the winter season in Melbourne.

In collaboration with Yakusan Brand Experience

Street view of a restaurant with a brick exterior, large windows, and autumn-themed decor. The interior features stacked firewood and people mingling. The building entrance is illuminated, with a vibrant alleyway and neon sign visible in the backgrou
Person in a plaid shirt eating an elaborate ice cream cone with various toppings in front of a wooden background.
Tree with red and orange leaves in front of a building with a glass facade and clear blue sky.
Hand holding a black cone with chocolate ice cream, topped with chocolate pieces, nuts, and a red chili pepper.
Logo of Gelato Fiasco Log Cabin with medieval glove holding a spatula, surrounded by leaves, on a shield-shaped background.
People in a warmly lit room with decorative tree logs and faux autumn foliage.
Old-fashioned oil cans displayed on a wooden shelf with stacked firewood in the background.
Four black waffle cones with different ice cream flavors and toppings, including pretzels, cookies, popcorn, bacon, brownies, mint leaves, pepper flakes, almonds, and chili peppers.
Wall with stacked wooden logs, vintage axes, old-fashioned oil cans, and a menu sign from Gelato Fiasco Log Cabin featuring gelato flavors.
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  • Developing a suite of original ideas and visual narratives that shape a project’s direction. Through brainstorming, mood boards, and scamps, I bring these initial ideas to life and create a clear, cohesive vision.

  • You’ve got the concept, but can’t quite visualise it. My art direction service takes existing or approved concepts and transforms them into reality through mood boards, illustrative scamps and mud map plans. Working within the brief and budget parameters, whilst ensuring everything aligns with the creative vision and brand essence.

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